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In creating the hoarding for Wymara, Marathon's concept involved mixing the project renderings with overscale images of iniginous wildlife to create a visualy arresting gallery. The Wymara signature aqua is used for the background with a gold bar which contains contact information. This has been overlayed with a graphic sand pattern and the distorted image of dolphins swimming beneath waves linking the design to the advertising. The overscale images and abstract imagery alludes to the contemporary style of Wymara while the prominent building renderings illuminate the interiors. Small text is meant to be read by pedestrians further engaging them with the project. |
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