With an increase in competition Turks & Caicos Airways needed to revitalize their imag building upon their strength as the National Flag Carrier

Our Solution

After a thorough review Marathon realized that a completely new image was required. The new identity was based upon a stylized flamingo, the national bird, and turquoise trapezoid representing the waters that surround this island archipelago.

Marathon opted for a contemporary all white fuselage as a background for the identity. This allowed the identity more flexibility when being applied across a wide range of aircraft and helped to keep the aircraft cool when sittong on the apron.

A major advertising campaing was launched under the headline "Our Country's Colours", which showcased the many unique and exciting things to be found in the Turks & Caicos, enticing people to visit places and do things they might not have yet considered.