McLeans International is one of the islands largest law firms. As such, they are involved in projects of significant scale, and rquired an image that was more in keeping with the scope of thier work.

Our Solution

Marathon developed a workmark and symbol designed to portray the dynamic nature of the firm and the global nature of the business they conduct. The offshore location of this firm requires that they market themselves through advertising and offshore trade events unlike a traditional law firm. Marathon developed a series of bold straight forward advertising campaigns that focused on the stability of the offshore jurisdiction and the strategy involved in the offshore business.