As a relatively unknown offshore financial centre, the Financial Services Commission (FSC) of the Turks & Caicos needed to promote the country and its sophisticated financial infrastructure abroad against competition from centres like Bermuda and The Cayman Islands. The solution needed to be portable, and flexible because it would be used by several different agencies.

Our Solution

Marathon developed a new symbol for the FSC based upon our history as a British Overseas Territory. Marathon selected a 'pop-up' display system as the basis for the travelling promotional centre. The unit was divided into seven principal panels which were interchangable. Drawing upon various aspects of the offshore finance industry and the tropical business environment, Marathon created a fast based dynamic montage measuring eight feet high by nearly eighteen feet long. The booth contained a video display and could be overlayed with clear acrylic panels with the names of various sponsors. The background display could be supplemented by a matching semi circular half wall in which created an area to conduct business. Practioners had a range of collateral to draw from including business directories, newsletters and travel information to this little known archipelago.